WHAT WE DO
What is the Demo Drive?
We know how hard it is to portray the value of a process through literature and sales calls.
We value your hard work as our dealers and we want to support you as best we can in that process… so we created a mobile sales tool we call the Demo Drive. We have a mobile shop for running demos in your customer’s parking lot. The trailer has its own power, compressed air and heating/air conditioning. All machines are running and ready to make YOUR samples.
Scroll down to watch the Demo Drive video!
What we need from you
We need a firm date for the drive so we can have the machines you request for the drive in production and the trailer ready. We need a couple of solid appointments in each day and several back up cold calls to fill in the time if things change, which they usually do. Four out of five cold calls brings people out to the trailer. Machines in the parking lot bring the masses.
What should you expect?
We arrive the night before our first appointment and are ready to roll the next morning as early as you’d like. We’ll have the trailer ready for demo in 4 minutes – about the time it takes you to go in and gather your customer.
Once the demo is done, we are off to the next appointment.
You could say, we are road warriors; if your last appointment is at 7 pm and we need to be to a different salesman’s’ territory at 7 am the next day, we will drive through the night. Our goal is to give you the maximum amount of exposure in the time available so driving the long hauls over the weekends gives us full days with you during the weekday.
Machines?
We generally bring 4 or 5 machines, including the H49 dowel inserter, the M45 miter machine, the 2S panel sizing machine, the HMJ haunching machine and the CMJ coping machine.
If you have a specific machine you think would suit your area, let us know…
We’ll fit it in.
In the year 2014 we did 7 demo drives totaling 39,400 miles, visiting 160 customers. We sold 16 machines as a result of those drives.
Our dealers all over the country are reporting that the Demo Drives have been tremendously successful in establishing strong relationships with their customers and have helped them to sell machines from other vendors.
Pillar Machine believes in TEAM WORK!
